Research On Competitive Advantage Analyzing And Evaluation In Company Investment

Investment is a vital way to develop and become stronger for an enterprise, so how to choose a project which is profitable and provide long-term profit after investing is a necessary problem which decision-maker should think about. In investing practice, the methods of investing analyzing and evaluating is mostly focus on the problem that which project is the most profitable, and ignore another important problem which is that whether the enterprise can be benefit from this project for a longtime after investing, so lots of companies finally fail in their rather profitable projects. So we point out that in the procedure of investing, it is necessary to analyze and evaluate the ability which can make enterprises benefit from a profitable project for a long time after investing in the assay.we point that the root which enterprises can benefit is enterprise' competitive advantages basic on competitive advantage theory,. So we should analyze and evaluate the ability which can make enterprise profitable, it means we should analyze and evaluate the competitive advantages of enterprises. The competitive advantage is different from different projects, so we build up a frame of competitive advantage to analyze and evaluate enterprise' competitive advantages. We also create a model which we can evaluate enterprise' competitive advantages.In the procedure of investment, through analyzing and evaluating enterprise' competitive advantages on the project before investing, we can understand extend of enterprise' ability to profit from project. Doing that, we can avoid failing in the projects which is so profitable that enterprises are eager to invest in, and we choose the right project which is suitable for the enterprise' condition.