Guizhou Ebay OTC Market Marketing Strategy Research

OTC market of China has developed with high speed from China Government enacted and implemented Drug Category Management Means in the year 2000.In the last few years alone with government polices come on, especially 21 times Depreciate Policy and Commerce Bribe Against in medicine domain, enterprises are influenced deeply. Those bring big impact to original pattern of brokerage marketing. Result in many recipe medicine companies turn to OTC market. China already joined WTO the overseas medicine giants all entered China and share OTC market, market competition increasingly prick up. Guizhou Ebay Pharmaceutical Company LTD is one privately owned pharmaceutical company, gives priority to produces Chinese medicine. The last few years core OTC product sales continue down-glide. Ebay made many corrective actions and Sales Pattern change and change. In the end company haven't found any effective methods. Under such situation it is very important how to make analysis to macro-environment and micro-environment, how to correct OTC marketing abuse, and make marketing strategy and tactics according with company special character.This article in reading massive domestic and foreign medicine marketing and enterprise strategy and tactics research theory data, in the market marketing theory foundation, has analyzed enterprise's internal and external environment characteristic. In a creative way bring forward Three-dimensional Solid Marketing Theory, has made the further systematic analysis for Ebay. Point out adjusting actions and steps on marketing strategy and tactics based on Three-dimensional Solid Marketing Theory. Provide valuable application guidance for Ebay marketing application.