Research On The Marketing Strategy Of SJ Electric Company’s Solid Insulated RMU Product

With the development of China’s economy, a growing number of Chinese industrial products have received the worldwide attention. In recent years, numerous independent innovation products are constantly emerging in our country. However, nowadays more and more enterprises have entered the development bottleneck, the reason is that many enterprises have not really changed from manufacturing enterprises to manufacturing services with independent brand. The good news is that more and more entrepreneurs have realized that the link of marketing in future will be the key to break the bottleneck and obtain the sustainable development. Therefore, how to promote reasonable and effective marketing activities in industrial markets is an important issue that research and development enterprise face.This paper took the solid insulation ring-network cabinet as research object and summarized the latest theory at home and abroad, then cleared the idea and method of research in this paper. This thesis begins with the present situation of enterprise development and the characteristic of the new products, then analyzed the market capacity and competition condition of new products then put forward the development strategy of the company as well as about a new generation of solid insulation RMU’s STP marketing strategy and marketing mix strategy based on4P theory. This article compared the new product with the SF6gas insulation ring-network cabinet and summarized the advantages of new products in the process of promotion, then put forward the feasibility of the new product promotion based on marketing theory.On this basis, this paper explored a set of scientific marketing model successfully in the field of solid insulation ring-network cabinet. Under the guidance of this concept, this paper emphatically studied the related products in the same industry at home and abroad, and combining STP and4P marketing theory with actual situation and specific environment of our country, provided a theoretical basis and practical guiding significance to the commercialization of the new generation of solid insulation ring-network cabinet. Believe that through this exploration, this paper will bring certain reference significance of helping enterprises to build their own brands and obtain rapid development.