Nikon China Marketing Strategy

In that of the standing development of digital technology and market, traditional imaging market will be impacted. What is the future plan of Nikon, one of the giants of traditional market, in dealing with the Chinese market, which is the largest latent market in whole world?Basing on consumption requirement, and researching in productions renovation and promotion, technology development, price strategy, marketing channel, and services competition state in Nikon, the paper gets below conclusion: digital camera will encounter high speed developing period.First, marketing analyzed, and helpful situations of Nikon is marketing ways for Chinese companies are given.Second, by analyzing exterior macro and outside market development, environment of industry, inside conditions of Nikon different angles, the paper fords those exterior opportunities and threats from that influence the company, advantages and disadvantages of the company.Finally, for these enterprises who are doing multinational operation, they should analyze the specified target market, consider its reality and specification so that to make right marketing strategy accordingly with creative tactics. All of those are the essential to win the game in this drastic competition environment.