Olympus Digital Camera Experience Marketing Strategy Research

Under the new economic background, with the increasingly intense competition in businessand consumer preferences change, new marketing mode-the experiential marketing arises at thehistoric moment. And this model is still in the groping stage in our country, enterprise in additionto comply with theoretical knowledge and draw lessons from the advanced experience abroad,seems can not find a more effective way, from the perspective of the enterprise’s own actual forapplying and innovation. Intention in this paper, by introducing the Olympus digital cameraompanies use experience marketing theory in aspects of good practice and the existing problems,from different perspectives to introduce the application of experience marketing in enterprises,give the reader the actual new methods of marketing operation.This paper detailed expounds the background of experience marketing, from the social andeconomic environment change and a wide variety of consumer demand level enhancement tofurther analysis the feasibility and necessity of experience marketing model can produce,according to industry analysis, the author present status and development trend of digital camerasales of well-known enterprises at home and abroad is introduced to implement an example ofexperience marketing. Then based on the problems existing in the course of Olympus enterpriseat present in terms of sales, analyzes the necessity of using experience marketing, andimplementing and reconstruct the design scheme of the experience marketing, broaden the trainof thought for the development of enterprises.