Study On Business Strategy For K Express Enterprise

K Express Enterprise have one cover service network of thewhole country, they can offer the express service of door to door .Theyplay a role of service provider in the supply chain. With the fastdevelopment of China's economy and network information, the newexpress demand on the market is increasing constantly,the expresscompetition in Chinese market will aggravate day by day. Now to KExpress Enterprise, they have to adjust the many directions, in orderto more quickly adapt to the changing market changes.In this text, we have a strategic analysis of macroscopicalenvironment and microcosmic environment by Poter's theory ofcompetition. and then select a reverse strategy by SWOT analysismodel, as the same time ,bring up there core problems needed toreversed now: ambiguous target products,the high gap of quality ofservice,be short of brand-building. To the target products, we chooseright products through the Boston matrix, and provide schemes toimprove it. Using 5GAP model found the gap of quality of service andgave some advice to make them reduce. Adopted AHP method inbrand-building to get the contributive rate, Found the weakness in itand then proposed feasiblity solutions. It is guiding significance that KExpress enterprise is to faster to achieve its own development.