Research On Demand Forecast Of Chiniense Heavy Truck Market And Corperate Marketing Strategy

The development of automobile market is always highly related with the national macroeconomics environment. Especially the development of the heavy truck market relies on the infrastructural construction and the intensity of fixed assets investment. According to the forecast of our famous economists, it will last a long time for the economy of China to keep the increase speed at 8%. The continued steady fast increase of Chinese economy will be the most favorable guarantee for Chinese automobile especially in the Chinese heavy truck industry development.The article starts off from the study of development course of heavy truck of our country, lucubrates the primary factor of influencing the development of heavy truck industry, and uses the mathematic ways to build forecast models, forecases the demand scope of the heavy truck of the future, then analysises the market situation and the development direction to heavy truck industry of our country in the forecast result, and describes the strategy of heavy truck company by using the marketing theory.The article unites the statistic method and the marketing theory with idiographic practice instance of automobile industry, systemic discusses the actuality, specialty, demand quantity, technical identity, product structure of heavy truck. I hope the article can provide reference and help to working-out of the policy of government department, to holding the change of market of corporation, to forecasting the character of heavy truck of other market study person.