Marketing Strategy Of The Heavy Truck Market Services In Ghana

China as a manufacturing country in the world, began to graduallyreveal its manufacturing strength, but the domestic heavy truckmanufacturer, in the case of raw materials, processing technology andproduct design level is very close, leading to its product homogeneityserious, with each expansion of production capacity at the same factory,the domestic market gradually becomes saturated, various manufacturershave accelerated compete for market share, leading manufacturers ofagents have also launched a vicious competition, the end result is themanufacturers and dealers of profits have declined.Due to the impact of the2008economic crisis, the domestic heavytruck products competitive, it has come to a fevered pitch. Many domesticenterprises have aimed at the international market, accelerate the paceto develop the international market. Manufacturers to develop theinternational market mainly rely on the development of local agents,Chinese heavy truck products in Southeast Asia, Africa, Latin America andother poor countries compared with Europe’s heavy truck products high cost,low price to meet customers needs. However, due to economic, cultural andall kinds of ideas led to some difficulties exist on the manufacturersof the agent’s management, with the support of the manufacturers, domesticagents can see a piece of cake on the international market, have also comeout to participate in the competition in the international market.Yangtze River Trading Company since2005has already begun to tryto explore the international market, after nearly nine years ofdevelopment of international heavy truck market, but also accumulatedsome experience in Angola, Sudan and other countries4S shop mode on thewhole has achieved little success, but more twists and turns in the roadto explore the international market, and because each country’s political,economic and difficult to control, so there is a big risk. Ghana as a newbranch of the Yangtze River to explore the market, service marketingstrategy formulation process in Ghana considering the macro environment,micro environment, as well as investment risks into account the resultsof the study.