The Research On The Development Of Bancassurance Of Jiangsu Branch Of Agricultural Bank Of China

Since the 1980s, the bancassurance has become a product of the financial integration and a new institutional arrangement. Developing bancassurance has become an important trend among international insurance industry. In the environment of exacerbated global competition as well as the entrance into WTO, the banks and insurance companies are confronting more challenges and the urgent task of elevating the core competitiveness. Developing bancassurance is one of the good ways to increase intermediate business income and very useful for elevating bank's core competitiveness. With the relaxation of the restriction on the mutual stock holding, Chinese bancassurance business will come into the second fast-developing periods. Agricultural Bank of China is the first bank which stepped into the bancassurance area among the four state-owned banks. However, with the heat competition, it looses the leading role gradually. Therefore, it is meaningful to study on the bancassurance for the Agricultural Bank of China.The whole thesis will divide into four parts to state relative theory about bancassurance, analyze the current situation of bancassurance of Jiangsu Branch of Agricultural Bank of China, outline the reasons that restrict the development of bancassurance and put forward some suggestions on the development of bancassurance.Firstly, the author will introduce some basic theories of bancassurance, including the main definition of bancassurance, historic review, emerging factors and the theory basis of bancassurance.Secondly, the author will introduce the current situation of bancassurance in China, including the developing stages of Chinese bancassurance, developing causes analysis, environment analysis and SWOT analysis on developing bancassurance in China.Then the author will introduce the current situation of bancassurance in Jiangsu Branch of Agricultural Bank of China, find out the problems of the business and outline the reasons that restrict the development of bancassurance. The author will try to analyze the above problems from two parts. At first, the author tries to review development of the bancassurance in Jiangsu Province from involving banks and insurance companies. Then, the author tries to review the development of bancassurance in Jiangsu Branch of Agricultural Bank of China from business scale, market share, cooperating partners, bancassurance products, organization construction and marketing channel and find out the problems of bancassurance. At last, the author tries to outline the reasons that restrict the development of bancassurance.At last, based on the existed problems of bancassurance business, the author will put forward relative suggestions on the bancassurance mainly from innovating the cooperative mode, enriching the bancassurance product, widening the marketing channels and so on.