Research On The Development Of Bancassurance Of A Bank Henan Branch

In the international background of financial liberalization and commercialization of interest rate, commercial banks are becoming more and more competitive. The financial disintermediation effect is obvious, and the deposit and loan interest spread is shrinking. This requires that the commercial banks still need credit business and In addition, the proportion of intermediary business income is increased, and it is growing from the point of innovation of financial business to the development of new profit growth point and satisfying the needs of more diversified customers. Bank agent insurance business is the representative of intermediate business. Different from the urgent situation facing the banking industry, China’s insurance industry has entered the era of rapid growth, the size of China’s insurance market has leapt to third in the world, the state introduced a series of favorable policies for the insurance industry, the insurance industry’s strategic positioning to enhance To an unprecedented historical height, given the new role of modern insurance services and positioning, but the insurance industry in order to seize the opportunity to achieve leapfrog development must also need to integrate banking resources. Therefore, the cooperation between banks and insurance industry came into being, at the right time, under the guidance of the 13 th Five-Year Plan, under the guidance of the national development strategy, in the growing market of Henan Province, A Bank of Henan Branch Business development is facing a very broad space.Bank of Henan Branch of bank insurance business since 2001, has achieved rapid development in the early lay a solid foundation under the premise of agency insurance fee income from 53.13 million in 2012 to 2016 in the first half fee income 15212 Million, is expected to 2012 to 2016 A branch of Henan Province agency insurance fee income compound annual growth rate will reach 39.29%, the continuous realization of the agency insurance fee income "one year double", "one year break billion" Single-quarter break billion "performance, on-line income contribution to rising. However, due to the relatively late start and weak foundation of the bank business of Bank A in Henan Province, some problems that can not be ignored must be solved in the course of business development: the market competitiveness is weak, the development of the second organization is not balanced, Lack of backward skills and cooperation with insurance companies and other in-depth.In view of the above problems, this article from the bank, the bank insurance cooperation relations, the market environment and the industry difference four aspects carries on the analysis. In the aspect of bank and insurance cooperation, mainly including the low level of bank-insurance cooperation, the insurers are not paid enough attention. In the early period, due to the communication between the bancassurance and the insurers, the banks and the banks are not able to communicate with each other. Poor marketing lead to misleading sales and other problems, there is no single product of a common plan and the wind control system and other three reasons; in the market environment, including the insurance industry needs to improve the social image, customer insurance concept needs to improve and other reasons; Industry differences, mainly the banking and insurance industry, cultural differences, strategic positioning differences, customer needs for three reasons. Based on the existing problems and causes of the development of bank and insurance business of Bank A in Henan Province and the opportunities of external market development, this paper gives the following suggestions on the development of bank and insurance business of Bank A in Henan Province: to improve the importance of bank and insurance business, To establish comprehensive and equal cooperation with insurance companies inside and outside the Group; to speed up the transition of products and strengthen the sales of property insurance products; to establish a diversified sales model to play the advantages of electronic channel scale; to prevent reputational risks and insurance risks across industries such as the proposed measures to achieve And jointly promote the purpose of bancassurance business norms, health and sustainable development.