| At present, Chinese stock market is a still very young market, the market monitoring mechanism is not yet perfect, establish the correct value of the investment philosophy has become very important. Since the state-own share and legal person share has become to trade freely and the quality of listed companies to further increase, at this moment, how to find the investment value of listed companies with different view, how to control market risks, it is a common problems between institutional investors and ordinary investors.As one of the means to help companies achieve the goal of effective financial management, to assess the investment value of enterprise not only assessment of the assets simply, but will be within the enterprise and company business units that operate as a branch of its continuing overall business value judgment, it is estimated that the process, but also the future of the enterprise level operating results of scientific quantification process. Enterprise value is considered to reflect the future profitability of the enterprise , therefore, a comprehensive assessment of the value of enterprises of various methods, in-depth comparison of the pros and cons of various methods and the applicability of the use of better valuation Methods to assess the value of corporate investment as the main means of the introduction of Value Management in the management of the business activities, to improve the management level of enterprises have a very important practical significance.In this paper, the value of stock investments, through professional means of analytical methods and analytical tools, from various sources, can have an impact on the stock prices of all kinds of information, a comprehensive analysis, and determine their role in the stock price The direction and intensity. Specifically, in analysis of the SUSIO Umbrella CO., LTD, aims at the main features of Chinese stock market, first, macroeconomic analysis, it focuses on the macroeconomic environment and economic growth analysis, it is the background and premise of industry analysis. Followed by industry analysis, and mainly focused on products in the demand and supply conditions and growth trends and profitability of the status quo and change analysis. On this basis, from the SUSIO Umbrella company governance, financial position, operating capability to judge investment value, and use absolute and relative valuation method to evaluate the SUSIO Umbrella company's stock. Finally, through a combination of Plum Blossom Umbrella Company's future development direction and strategy, give the stock a reasonable forecast.This paper is to carrying the investment value analysis in Plum Blossom Umbrella Company, and the reference model that aims at providing effective analysis company investment value for small and medium-sized investor also provides the analysis reference material of the investment management of money matters at the same time for the numerous shareholders of the Plum Blossom Umbrella Company and potential investor. Finally we can reach the conclusion that the Plum Blossom Umbrella Company is an excellent company, and it possesses very high investment value. |
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