Study On "Tian Yuan Net Media Focus" Venture Project

"Tianyuan Web-based Targeting Distribution" (Short as Tianyuan WTD) is a new online business solution. Inspired by the huge success of 'Focus Media', WTD is designed to integrate fragmental online resource into one platform, to discover a new level of commercial opportunity through a manageable distribution algorithm applied to utilise and maximise the combine value of small and medium ISPs. One important implementation is to provide an effective channel for both advertiser and its targeting audience.The whole article is divided into seven sections covering the whole aspect of 'Tianyuan WTD'.The first chapter serves as an introduction to current situation of online advertising in general, outlines the crisis and the opportunity of this sector in China.The second chapter has a feasibility study of 'Tianyuan WTD', with comparison to the traditional focusing media distribution.Chapter Three goes a step further to cover competitor research, entry strategy, marketing and development plan.Chapter Four is a background introduction to the founders, the structure, management team and future plan of Xiamen Tianqiao Technology Company.Chapter Five presents a technical proposal on venture capital financing, options of cooperation and estimated profit assessment.Chapter Six simulates accounting operation in the real world to determine the outcome of the project.Chapter Seven highlights the foreseeable risk and the preparation for the risk.