The Study Of The Development Strategies Of Gd Power Dalian Zhuanghe Power Generation Co, Ltd

The chinese electric power enterprise have been under state monopoly in the country, the implementation electricity generation, the power distribution, the power transmission, the power supply integration management pattern, mainly is our country long-term plan economic system and the energy foundation status influence. Electric power enterprise for a long time under national plan control and development electric power management, therefore the electric power enterprise continuously continues the long-term consistent management function, formed the electric power to build, the electric power construction, the electricity generation enterprise, the electrical network integration pattern. with the electric power reform, the electric power electricity generation enterprise by the state monopoly to the electric power market competition transition. how to the electric power market steep competition, and the impetus electric power electricity generation enterprise develops, the research electric power electricity generation enterprise developmental strategy has the important practical significance.This article introduced GD group, GD electric power development limited liability company and GD electric power Dalian Zhuanghe electricity generation company's present situation. this article take the modern strategy management thought and the theory achievement as the instruction, through the GD electric power Dalian zhuanghe electricity generation company facing the political, economic, culture, power reform and so on the macroeconomic environment analysis, Outlined the electricity market supply and demand, the northeastpower network framework, the power of enterprise products to market demand and supply of raw materials, as well as industry competitive environment, comparison of the power grid, location and role of considerable GD Dalian Zhuanghe power company and Huaneng Dandong powerplant, by GD power company in Dalian Zhuanghe comprehensive analysis of the external environment, using SWOT analysis and strategic map tools, selection and description of the power generating companies GD Dalian Zhuanghe strategic portfolio development strategy: to expand financing ,to expand scale, with the group synchronization and advanced development. Specific into: electricity market-oriented, rely on china GD group, GD electric power development limited liability company, realization standardization, diversification, modern management, achieve the Group first-class example of engineering, the domestic first-class waterfront power station, built first issue 2 x 60 MW, contributed two two issue 2×100MW, planning three 2×100MW. In this paper, the Balanced Scorecard from operating, development, services, cultural four themes expounded GD Dalian Zhuanghe the GD electric power Dalian zhuanghe electricity generation company development strategy Implementation. Finally, the GD electric power Dalian zhuanghe electricity generation company in the development of strategic organizational system configuration, financing channels, team building and human resource management, enterprise culture, grass-roots development and implementation of strategies put forward a constructive proposal, in order to protect the company's development strategy implementation of the electricity market to the environment, promote electricity generation enterprises in the electricity reforms, maintain a healthy, sustained and rapid development.