HP New Business Terminal Development Strategy Research

As we all know, the market is constantly changing, there are inherent in their life cycle and the law. Any one has occupied the leading position in the market, or fast-developing small and medium-sized companies in this changing market. This market has never once and for all the rulers, there at any time and on the opportunity. It is precisely because the needs of the market and the market environment has always been a dynamic in the process of development. For each and every enterprise competitors, or just outside one of them. Develop new business direction, to follow or develop products in line with market changes, and in the process of seeking to consolidate their own position, catch up with the leader, or re-shuffling of the market opportunities has always been to sea in a Gengu unchanged Topic, but also each in a market economy enterprises need to take precautions anytime, anywhere, in-depth reflection of the subject. It can be said that considering the extension of new business and seek new business growth point in almost every business operators need to keep thinking and planning, and to keep the idea put into action a process. New business expansion, there are also their own specific laws. Because of its new, it is not familiar with the business itself, the whole business of not clear, even in the enterprise resource input is limited or exploratory in nature. How to use the limited resources, how the laws of the market is not clear, firm invested enterprises within the state skillfully deflected, open situation, forward-looking layout, and then entered the stage of rapid development, and ultimately bring value to enterprises, Is a very worth looking into the process. From the static point of view, a vision infinity, after adequate market research, after careful and rational analysis of the marketing strategy might be feasible. But it ignored the so-called market forecast is only a market and enterprises, and consumers interactive process, business or market competition to a large extent, the process may rewrite the law and the direction of the market, while it also overlooked the enterprises in the new business May use the investment strategy, the so-called input-based firm, the interaction of judgement, and follow the development of type. From the dynamic point of view, fully aware of enterprises in the new business development on the cause, the market is fully aware of the new direction of selective view. Stage expansion of the use of appropriate tactics, in an interactive way to change the direction of new business enterprises in the investment; interactive way to change the direction of the market and the laws of the market. Create a healthy low-input high returns rise from the development, exploration-how to create the increased access to and use of the law may be new business development in the core of the problem. In this paper, the author is responsible for HP's new commercial terminal in the Chinese market as a business development research, marketing use of the theory of management, combined with the author's own independent thinking and trying to change the development process for this in-depth and Theoretical analysis concluded. For the previous gains and losses for a sum up the pros and cons, but also for future attempts to try to explore a development road.