Research On The Marketing Strategy Of A Aluminum Company

In this paper, by using the theories and tools of marketing, on A aluminumcompany faces the macro marketing environment (political, economic,technology, population, ecological environment), competitive environment,the internal environment, customer characteristic and customer behavioranalyzed accurately, the basic conclusion A aluminum company in the formof opportunities and threats and the opportunity is greater than the threat,and then combined with the aluminum profile market segmentation andanalysis result of A aluminum company SWOT, has made the market positioningis committed to the professional production and sales of high-gradebuilding aluminum, industrial aluminum profiles on A aluminum company.Finally, according to the market positioning and target market decisionresults, combined with the actual situation of A aluminum company,developed a combination of marketing strategy of A Aluminum Company(product strategy, price strategy, channel strategy, promotion strategy)to solve the marketing difficulties.Marketing problems of A aluminum company has universality on the aluminumindustry to small and medium enterprises, through the research results ofthis paper, one hopes A aluminum company by using the analysis conclusionsand solutions to meet the marketing at present predicament, promote theA company’s marketing management level; on the other hand, we hope thatthis paper can provide reference to the aluminum industry marketing level,but also a positive reference for the same problems enterprises.