| In recent twenty years, China's printing industry develops swiftly and steadily, and has become an important trade in economic field of our country. With the development of printing industry, press manufacture industry is developing rapidly. At present, there are more than 200 press enterprises in our country is competing for civil market. After china entering WTO, internal press enterprises have to face the challenge of external enterprises. As a kind of industry production, Press equipment has own marketing pattern which differs from consumable. From the point of view of marketing, it appears very significant to select marketing pattern appropriate to own enterprise. In the paper, mostly marketing pattern which are used in press manufacture industry of our country have been covered by the description of variety of enterprise's marketing pattern. Direct marketing pattern that make use of relation marketing, indirect marketing channel pattern that make use of agent, mixed marketing pattern of direct marketing and agent ,and the marketing pattern that enterprise set up filiale have been analyzed and discussed in the paper. Now, what the most press enterprises take are the traditional way of management and the pattern of the channel, take a long view of the matter, only selecting marketing pattern which is match development phase and scale of own enterprise can hold civil market and exploit world market better in the near future. |
