Critical Of Consumerism--Promote Green Consumption

Consumption is the basic of the survival and development in the economy of our society and have great significance for human development and social progress . During the early time of the accumulation of capital, Capitalists who focus only on the expansion of production scale to achieve capital proliferation , ignoring the importance of consumer, then lead to large-scale economic crisis. American economists and business managers on the notes that it is necessary to stimulate a large number of consumption if you want to get out the crisis and maintain economic growth. Therefore, to encourage the public consumption has become the goal of the United States's economic policy. In the middle of the 20th century, the values of consumerism become the mainstream values in the capitalist of Western countries.In the era of globalization, the consumerism had a lot of negative effects to the mass consumption of our country. Even though our country is still in the primary stage of socialism, However, consumerism has great impact to People's consumption patterns, At present, the socialist market economic system gradually improved, For the merchandise is also becoming rich, there have been a lot of buyer's market, while People enjoy the well-being of the socialist market economic system brought about, Conspicuous consumption, competition consumption, and blindness in consumption, consumption of impulsive become more and more. Irrational, unscientific, consumption has also brought a waste of resources,environmental degradation,the widening gap between society and other issues, Traditional thrift, simplicity, hard-working lose their effectiveness, To make money, and then spent gradually become encouraged and affirmed. The lifestyle of consumerism hasn't brought us the satisfaction of psychological and spiritual ,there have a growing impact of the collapse to the traditional moral useful components, and result in great pressure to people's survivle. Brought grave ecological crisis, spiritual crisis, as well as the lost values to human beings. such as the depletion of natural resources and the serious environmental pollution, caused physical and mental imbalance to people, and the alienation of people's existence. Human become the slaves of merchandise. Professor Wang Jianhui point out that to get rid of the survival of mankind difficulties, it is necessary to change consumer's patterns and values of consumption.To some extent, the consumption for people's survival and development is legitimate. However, when a consumer's behavior is designed to meet the greed of individuals and society beyond the scope of affordable, Because of the harm to the individuals and the development of society will not with the legitimacy. We should be aware that the consumption does not mean consumerism, Consumption of normal has a positive role to promote the expansion of economic growth. Behavior that through honest labor for legitimate business to get rich should be encouraged and broaden the areas of high consumption and space, according to their need to raise the level of a wide range of consumer.For consumerism that popular in the West, Chinese and Western scholars take a strong critical attitude, Marx had been expose the commodity fetishism of capitalism from the perspective of political economy. Bart through semiotic analysis of semiotic to reveals the inner workings of commodity fetishism. So that we clearly see that it is through the emergence of symbolic significance to show a man-made things with the form of natural. Professor Zheng Yefu also think that, After the resolvement at the food and clothing, people should upgrade their level of intrinsic, not to focus only on the satisfaction of material, in the implementation process of self-worth, people should get rid of a single standard,we should Pursue proper, to chose such a road people can achieve their goal.Therefore, the study of Chinese contemporary consumeption valus,it is necessary to based on the specific conditions of contemporary and the profound traditional Chinese culture. With the Marxist stand, viewpoint and method for guiding, firmly grasp the pulse of time, Explore people's consumption deply in contemporary China which contains profound meaning, View the position of its value, orientation value, select Value, the value of the trend, give reasonable judgement and position in the manner of realistic, to make appropriate select, Thus try to construct a scientific, civilized, healthy and harmonious new sustainable consumption values in theory. We should always been people-oriented, to pursuit people to live in harmony with the natural environment, to promote economic social and human development.At present,our country is undergoing social transformation, economic globalization and world integration period, we should based on the existing situation in our country to look at contemporary society and the changes in consumer values, To get rid of the difficulties we facing, We must strive to make up for the fracture that caused by an imbalance between the socio-economic development and social construction of moral consumption,so in the construction of socialist modernization we should going out of the consumerism ,nurture a healthy concept of moderate consumption, Material life and spiritual life developed in a coordinated way,to establish a sustainable and harmonious cultural consumption. Concept of green consumption is not only to the consume health products, but also a reflection of environmental conscience which to protect and to foster a sound and beautiful ecological environment and coordinate the relationship between man and nature.So it is nesessory to develope long-term education, quality education,so that the majority of consumers can really recognize the dangers of consumerism, and consciously resist consumerism and resist extravagance consumption patterns, can improve the quality of life and save material resources.