Consumerist Values ​​constructed With The Concept Of Sustainable Consumption

The development of productive forces driven by scientific and technological revolution puts the shortage of capitalist economy into the period of relative surplus of production and makes consumption begin to replace the production of a constraint of sustainable economic development. The emergence of the consumerism which points to conspicuous consumption as the main feature coming into being solves the economic development of the capitalist's dynamic problem in a large part. The consumerism make important contribution into the sustainable development of the capitalism, but also poses a severe challenge to the protection of the natural environment. Promoted by economic globalization, along with the rapid development of multinational companies, the values of consumerism as a new ideology spread into the developing countries from the Western developed countries gradually. As the worldwide values of consumerism driven by various external forces infiltrates slowly into the daily life of ordinary consumers and has a profound impact on people's lifestyles and values.In order to get rid of the values of consumerism, people must put various precautions into practice guided by the core values of socialist in today's society. Changing people's consumption patterns and producer's production concept put the sustainable production and sustainable consumption into practice. To meet people's need which include need of the spiritual and ecological environment in the best, we must establish the harmonious society which is resource-saving and environment-friendly society. We should do our best to achieve the comprehensive harmonious development between people and nature.