Research On The Development Condition And Tendency Of China's Bank Insurance Business

The finance is the core of modern economy, the bank, the assurance and the negotiable securities is three big constituent in the financial system. In recent years, with the economical globalization, the integrated development and the market environment charging, that the financial strict different industry management boundary in the worldwide scale is being broken gradually. The finance versatile, the supermarket management tendency is obvious day by day in the Western country, in specially, it has established the new cooperation between the bank and the assurance company. For example, the assurance company uses the network of bank the branch office to develop the new marketing channel, sells the insurance product by the bank, receives on another's behalf the assurance premium, pays on another's behalf the insurance money, this is already in vogue on international, at present, form of cooperation in Chinese universal existence banc assurance.Banc assurance is a French word, it has obvious the fusion characteristic of"the bank"and"the assurance"in the initial significance. What is the banc assurance? Is one kind of marketing channel or the innovate product? Is one kind of business shape or new organizes? It is just the same as the multitudinous economic concept, the concept limits of banc assurance also is varied. A lot of scholars separately carry on the limits to the bank insurance from the marketing channel, the management strategy, the organization form, the service flow and so on the different angle. This book induct each kind of definition to three kinds as follows: The channel, the product service mediates the management strategy.Business cooperation between Banking and the assurance begins in 1990s in our country, at present, it also only is restricted in this shallow level that the bank staff help to sell the chit and receives on another's behalf or pays on another's behalf in assurance premium as the par-job agent, but no matter is the outside or the actual job elders, all guarantees seem to hold the optimistic manner in accordance with carrying on the deep level cooperation to banc assurance. According to overseas banc assurance development, now it is insufficient that our country banc assurance carries on the deep level cooperation agent, further development of the bank insurance still need much time.Compared vigorous potential from the banc assurance in the various countries and the local, Bank of China assurance passed through exploration more than ten years, it exposed many questions during the rapid growth process, these questions have already initiated people's many ponders, also caused the development of Bank of China assurance arrive a crucial phase. The banc assurance cooperation is seemed as a product of the world economics integration and the financial service fusion, it has become the important method that the bank and the insurance business opens the new market, enhances the profit margin. At present, our country Banc assurance is still at the start stage. To analyze the present situation and the existence question of banc assurance in our country and propose the corresponding countermeasure, is advantageous to further deepens cooperation between our country Bank and insurance company.The banking and the insurance business cooperate mutually, seep mutually and fuse mutually. It seemed as the global economic integration the product, now already becomes main part of economics development in the world, under influence of this main part, at present, it is appeared cooperation heat between bank and insurance company in our country, conformed to the international economy integration tendency, our country Bank and the insurance business make the rational choice to face challenge in after our country join in World Trade Organization, also was the essential preparation for the next step in order to face steep competition. Developing our country's bank assurance vigorously, it is getting up the dual promoter action in according with our country's banking and the insurance business.1.the banc assurance may urge the development of insurance powerfullyIt is advantageous to save cost of operation of the insurance, enhance operating efficiency in the insurance market. Because the bank develop early, compared with perfect, and it has the rich business mesh point and the widespread marketing channel. The banc assurance uses the huge branch office network of bank to sale insurance product, causes the operator in the bank insurance may depending on its information superiority contact quantity giant latent customer, but does not need to seek the latent customer and the accurate customer stochastically in the society, drive relation in order to carry on the insurance. To reduce the marketing cost of the insurance product during expanded management scale, in order to realize economies of scale, expanded the latent client base, enhances the sales efficiency of the chit.Urge the transformation of the management pattern in our country insurance, one is the transformation of insurance management idea. It is possible for the cooperation between bank and insurance business to deepen the insurance company and the customer relations, reduce the customer the collection of information cost and the transaction cost, provide the more service option to the customer, satisfy its demand of multiplication and the personalization. The other is transformation of insurance management method. The insurance business seem the bank net point as the marketing channel, it may cover the market and the customer on the high efficiency and may solute the question which insurance company branch office is insufficient. And may depend on faith from the customer to the bank, it is advantageous to reduce distance between the insurance product and the general customer effectively.Promote core resources depth and the breadth development of our country insurance. Bank insurance promotion may increase the main body of insures the market, speed up the Chinese insurance business, specially is powerfully expansion speed of the life insurance, enhance insures the market competition dynamics, raises the healthy, the competitive and the effective safe market. It is the extremely vital significance for the deep level cooperation between the bank and the insurance to enhances our country insurance business overall scale and the service level, the increase service technical content, the enhancement international competitive power.2.The bank may obtain obvious benefits from banc assurance businessCauses the huge sales network to obtain the much profit bank the income is various. First, the bank realized the cost saving through reasonable uses of existing marketing channel and technology resources. Frugal cost is including transaction cost, marketing channel cost, customer collection of information cost and so on. The bank and the insurance company may consult reduce the form of the insurance premium, thus shifts the frugal expense to the customer to enhance the attraction from the product. The banc assurance is the most developed in France, that the company adopts the bank insurance form in the life insurance market occupy the superiority obviously compared to the traditional insurance company in the cost, the bank insurance device basically may control the proportional that the commission and the cost occupies the total insurance premium income in 10%, but this proportion from traditional insurance company is higher than 10% generally, some even are up to 22%. Next, the bank may obtain the handling charge through insurance product sale, part property management participate in its sales the insurance product obtaining the fund the investment income; Many incomes will occur"the income coordination effect", namely the bank insurance may achieve the economies of scale the effect through resources sharing such as product development, sale, network relations and so on, has brought the considerable income for the bank.Stabilize capital source of bank. In recent years, it appeared the bank fund to diverge the insurance company gradually in market, the bank staffs are try their best to avoid this condition the worsening, has used two way of insurance business management: One is the insurance company evaluates the retailing agreement and participates in the fund the management, two is to establishes own insurance company in order to guarantee the fund retains in the group. It already avoided the fund divergence, but also causes bank own fund to originate stably, the more short term investment transforms to the medium and long-term investment.