Study On Marketing Model Of Internet Finance Tendency In TK Insurance Group

Since the reform and opening up, China insurance with hitherto unknown speed in the rapid development, and maintain a good development prospects and tendency. The comprehensive strength of China’s insurance industry’s unceasing enhancement, has now become the world’s fourth largest insurance market, insurance powers become. But through the analysis of the insurance industry, index system, insurance density, insurance depth compared with developed countries, China’s insurance industry is still low, there are obvious gaps, the insurance industry in our country there are still industry low social status, the poor image of industry, the product can not meet the market demand, the development mode of existence malpractice, higher cost of sales the insurance industry in our country, still has not entered the insurance powerhouse ranks.This paper analyzes on the present situation of Chinese insurance industry, national policy, "new country ten" the insurance industry positioning is a national strategy, not the insurance industry itself to the development of national requirements, but the development of the industry, the insurance industry must play social stabilizer and economic booster of the social functions, which will effectively promote the rapid development of China health insurance industry; development environment, the steady growth of our country economy, the massive total population, the popularization of the Internet(mobile Internet) are for the development of the insurance industry has laid a good foundation; development mode, after decades of development and exploration, development pattern also is constantly implement and improve a; profit source, with the investment channels are continuously expanding, the insurance industry profits grow steadily. China’s insurance industry also has great potential for development.The rapid rise of the Internet financial, presents a serious challenge to the traditional mode of development of the insurance industry of our country, but its big data, analysis of data, mobile terminal, communication, scene, O2 O development model can effectively solve the insurance industry in our country the problems existing in current development, the key is the practice of our country’s insurance industry can have a powerful Internet thinking and innovative development of the insurance industry, subversion.TK insurance group, a positive innovation, the Internet business into its core business strategy development, proposed the "right hand left hand hug, actively embrace the Internet" as the strategic thought of strategy in Internet, Internet business out of the road of the innovation, the Internet business to lead the development of the domestic insurance industry.