Analysis Of The Implementation Strategy About Branding In Sports Culture

2008 Olympic Games in Beijing,is China's event.The event is one of the world which is about sports and advertising. In this paper,the topic is " The analysis of the implementation of the strategy about Branding in the sports culture ".Brand as the starting point,it focuses on the culture of sports in the implementation strategy. This article utilizes the analysis the research technique to the brand promotion implementation strategy in the advertisement method's utilization, the marketing method's utilization and so on analyzes one by one.This article innovation spot lies in the brand promotion method in each kind of media utilization exploration.It proposed that the brand promotion's extreme road and analyzes the new media utilization strategy, then rises the position to the Chinese Present age Enterprise's brand to bring the beneficial enlightenment.Mandela once had spoken such a few words,"The sports, has the strength to change the world!"As 2007 women's football World Cup, 2008 Olympic Games, 2010 Asian Games are held in China one after another, the Chinese sports industry's golden age soon arrives. Carried on the marketing under the help of the sports, the construction enterprise brand has become a formidable tidal current. Corporate marketing and sports events set the audience with the method of combining a wide range of ideas and public service campaign features in one value.It may promote the brand, set up the image,improve the customer relations fast and expands the product sales volume.Finally it creates the benefit for the enterprise.To face many present foreign enterprises which relies on well-known sports marketing brand quickly to the international market, China's business community and academics have begun to study sports marketing and many Chinese enterprises have begun a bold attempt. For example,Lenovo TOP application is successful, China's Sinopec signed the contract about a corporate sponsorship for the first time ever F1 race.It has opened the curtain of the history of sports marketing. How to make use of world-class event,a good sports marketing establish a corporate image in the international community.The urgent need of domestic enterprises is to think where the China's brands go.What is the brand?"Anything is anything"the question is a metaphysical question and is unable to express with the explicit words and expressions. However, this article attempts to explain what the brand is.In the present economical operation,"the brand"is a core glossary.The researcher is also no lack of such people, but the stresses of the former researches is that China has no her own brands. This article viewpoint is that the contemporary Chinese, the Chinese entrepreneurs has"the brand consciousness".Particularly,as 2008 Beijing Olympic Games, the country holds Olympic Games, all the people Olympic Games.The Chinese, the Chinese Enterprise participates in the degree high.That is unprecedented. It is said that Beijing Olympic Games are the biggest and the best advertisement that China's brands do.According to the data analysis, the four billion people in the world watched the opening ceremony of the Beijing Olympic Games.The impact of the wide target audience is unprecedented.The global media in individual countries tracked and reported in the entire process.In this sense, China's national brand has been virtually perfect in shape and upgrading, which has a positive meaning for the Chinese people.By this Olympic Games, China promoted her national brand to the whole world. Foreign medias gave a positive assessment of the opening ceremony.It was called "a masterpiece of artistic beauty","the epitome of Chinese culture".Some analysts believes that the opening ceremony of the Olympic Games is the largest the best advertising about China.This topic embarks from the new brand localization, analyses and studies many kinds of classifications and meaning of the brands.What needs to point out is that in this article brand's meaning is broad.It not only refers to the commercial significance,but also divides two bulks of the brand,which is separately from the national brand image's promotion strategy, the enterprise product brand's propaganda and the promoted strategy embarks and emphatically studies brand promotion in each kind of channel.The traditional significance's media channels include each country's broadcasting station, television station, newspaper, network and so on.One kind of new channels which this article analyzes lies in the brand with the aid of Olympic Games.It earns to be learned.In order to study the subject, this author has been tracking the 2008 Beijing Olympic Games.Although was not at the scene,on the television, Internet,in the newspapers, etc.,the author carefully tracked a variety of channels to explore their own creativity.The focus on China's national brands is how to upgrade step-by-step.All the global enterprises that sponsored made good use of the Olympic Games by a variety of means.In addition to this first-hand experience and feelings, I see a lot of literature, so their argument is more theoretical value and convincing.