Study On Value-added Service For Key Accounts In High-quality Customer Engineering Of Le Shan Power Bureau

Based on the in-depth study of the characteristics of marketing in power industry,practical electricity customer segmentation methods were studied.A key account behavior segmentation and value evaluation indicator system was developed.The clustering approach was used to realize the integration of the behavior segmentation variables and value evaluation variables.A key account credit evaluation system was also given.By integrating the results of behavior and value segmentation with the results of credit evaluation,the fine segmentations of large industry customers were achieved.Finally,the large industry customers of Le Shan Power Company were taken as a case study and four segments were obtained using the method proposed by this paper.From the points of view of increasing the overall customer value and reducing the total customer cost,the value-added marketing strategy for Leshan key accounts was developed.