On The Development Strategy Of Weihai Hengfeng Import And Export Co., Ltd.

It is very necessary to have a good development strategy for one company which could ensure its development in future.Our article is just based on this purpose,and used the general theory of management to do the necessary research work on the outside environment and inside environment,and then analyze the strength,weakness,opportunity of development and the threat in detail by the SWOT analysis for Weihai Hengfeng Import and Export Co.,Ltd.And after that make a full development strategy five -year plan for that company based on above research,that is:the 1^st year, consolidated strategy—ensure the company stable in the difficult position;the 2^nd year, developing strategy—to develop some new products by themselves;the 3^rd year, developing strategy—set up branch company;the 4^th year,developing strategy—set up new factory;the 5^th year,developing strategy—expand the factory.The establish of this strategy is basic on the main principle which could bring the superiority and fill up a deficiency of the company,and expand step by step to ensure the healthy development in the future.At the end,there is an evaluation for the strategy finished,which brings forward some necessary measurement for putting the strategy into practice.