Research On Development Strategy Of Xinxing Improt And Export Company

Xinxing Foreign Trade Company is individual sole-source investment enterprise which changes from a state-owned enterprise.It has already formed management pattern of taking import and export of petrified product as leading, taking import and export proxies of other products as the auxiliary. The company owns 22 employees,who are of high quality. The company is completed in hardware, and completed the local area network in 2000. At present the company uses the wheeled organizational structure. It is equipped with the import business department, the export business department, a finance department and a synthesis management office. The marketing way is unitary, still emphasizing in related marketing. The condition of company's cash flows is good. The sufficient floating capital is very good oral in the traditions field.This article regards Xinxing Foreign Trade Company as the research object, researching why the income from sales glide year by year, why staff's cohesiveness drops, of different minds, and the situation with low efficiency. To the current situation of the development of Xinxing Company, it emphases in research its general situation, using EFE , IFE, SWOT quadrant orientation ,SWOT matrix analysis ,etc. The article is in the purpose of putting forward foundation for Xinxing Company Developing, paving the way for better for the enterprise.Firstly it analyses the market opportunity, the market threat of Xinxing Foreign Company, evaluating the factors such as external environmental, using the Level Analytic Method to analyze and determinate the influence...