The Study Of Sports Marketing Strategy Of Coca-Cola

Sports are becoming more and more popular.With the rapid development of the sports,business enterprises take the advantage of various sports movements in order to undertake brand communication,which appears as sports marketing on stage.The rapid growth of sport marketing makes itself an effective way for many enterprises to promote the new products and build a trusted brand.There exits deficiencies in many aspects, such as the understanding of sports marketing,sports marketing planning and the process of sports marketing.Therefore this thesis use positive analysis combining existing theoretics about sports marketing to analyze the sports marketing strategy of Coca-Cola, which is regarded as the successful one.And then what it comes down to is the determining factors to successfully using sports marketing strategy and the procedures to process this strategy correctly.In addition,SWOT analysis model,promote combination analysis model,result assessment model are formed.It not only enriches the theories of the sports marketing,but also provides a substantial and strategic guide for the enterprises which intend to go ahead this strategy.