On Product Correlation Based On Product Family

The enterprises in China have to face a more changeable and complicated environment after China's participation in WTO.It becomes easier for the foreign enterprises to enter domestic industries since obstacles such as custom have been stroke down,thus makes the domestic competition much more fierce;On the other hand,the competition among the enterprises in or across industries remains fierce.With the deepening of market economy,the restriction from government decreases and more citizens and legal person have access to market.The 21st century is an era in which free competition and individualism are both very popular.Customers have different and changeable need towards products.As for the enterprises,the theme of continuous providing a number of various products is unchangeable. However,it needs enterprises have much more comprehensive understanding about factors related to their product' such as product function and market in order to ensure the success in product strategies.This paper has retrospect on a number of domestic and oversea literatures and generalizes the contemporary studying of the product family and that related.This paper also discusses importance of family product in the product developing;conceptual models on family product and especially,two important realization mechanisms for product family:modularity and sharing.The paper also reviews the representation,content and function of correlative product. Finally,this paper generalizes the discussion on two sides—family product and correlative product and introduce obscurity theory to aggregate the data of product attributes.This paper distills key attributes of product to form an attribute matrix and gets a proximity matrix based on the Euclid distance method,and then it adopts the big-tree method to have an aggregation analysis on product attributes.The paper also quotes relative data to have a simple analysis and pondering on the market performance that belongs to a similar category.