The Research On The Talented Accountant Characterunder The New Economy

With the arrival of the new economy, the new economy system which based on knowledge, information and innovation has affected everything and changed our life style. It has influenced the theory and practice of accounting. At the same time, the talented accountant must embody the new economy characteristic. However, the talented accountant actuality in china is not satisfactory. The level of the talented accountant character is so low that can not adapt to the new economic development and restrict the development of accounting.Firstly, this thesis commences on the characteristic of the new economy, analyses the effect made from the new economy to accounting and put forward new demands that the talented accountant must be have owned under the new environment. Then it reveals causation of the low level of the talented accountant character through systematically analyzing the actuality in China. On the basis of it, this thesis puts forward to set up the character education mechanism of the talented accountant of our country.This thesis is divided into three parts:One part: Described in detail the basic characteristic of the new economy, then analyzed the influence of the new economy upon the tradition accounting, thus put forward the talented accountant should owned the ability-character, creative character, information-character, and internationalization-character in addition to having the basic character under the background of the new economy.Two part: Firstly introduced the actuality about the talented accountant of our country, then revealed existing problems from six aspects that include structure antinomy, structure of knowledge, thought-character, professional character, knowledge-renewed ability and professional judgement. Based on it, analyzed further the causes from four aspects that include history, education, marketing and management system.Three part: Set up the character education mechanism of the talented accountant of our country ,studied on reforming undergraduate accounting education, perfecting the marketing of accountancy, strengthening the culture of working accountant and enhancing the government management and elaborated that the run of the new mechanism need the participancy and amalgamation of school, enterprise, marketing and government.