Research On The Evaluation System Of Independent Audit Quality

Independent audit has come up to the world in response to the demand of economic development. When one group of people were entrusted with the property of another the necessity of attestation upon the fidelity of the former became apparent. The more developed the market economy is the more important the role of auditors becomes. As a key element of the social structure, the public accounting profession must make great effort to strengthen her standing in meeting the increased demands of the public. In doing so keen attention should be paid to the quality of audits conducted by CPAs. Maintenance of audit quality is crucial to CPA firms and auditors because the primary services that they have to sell are their integrity, objectivity and professional judgment. Up to the prensent, many domestic and overseas auditing scholars have made deep research on some items of audit quality, but most of them emphasized on audit quality control. The author considers that we must firstly resolve the problem of building-up the criteria for appraising audit quality in order to resolve effectively the problem of audit quality and its control. In this study, the author firstly discusses the concept of the audit quality and analyze audit quality characteristics, and takes this as the theories foundation to bring forward the thought and principle of audit quality evaluation system. Then the auther divides audit quality into two parts: the general audit quality of accounting firms and the audit quality of specific audit items. From the aspect of accounting firms, there are twelve evaluation index signs. From the aspect of specific audit items, there are two index signs of appraising audit result and twelve index signs of appraising audit process. At last, this paper discusses equivalent measures applying to the evaluation system of audit quality and advocates executing brand management strategy in CPA firms.