Study On Double-factor Model Of Trademark Rights Value Evaluation

In the society now,intellectual property has become the most active and valuable element of production, and trademark rights as an important part of intellectual property rights, as well as an important part of intangible assets in enterprise is appearing by more and more high frequency in the economic life.With the development of the market economy and internationalization of the economy to speed up the process, how to evaluate the value of trademarks reasonably has become a very important question. However, the current trademark rights value evaluation theorists have not formed the unified viewpoint and the understanding regarding the trademark rights value's connotation, and how to evaluate the trademark rights value reasonably, they still have no uniform views. Under the property right shift goal trademark rights evaluation uses the income approach generally.However, the method is totally dependent on the assessment by the assessment division of trademark rights in the future expected return and risk factors such as the judge, and the expected return of the trademark has a greater uncertainty, higher risk in assessing the practice often lead to large differences in the results of the assessment. Assessment of how the trademark is expected to reduce the uncertainties of the impact assessment has become the trademark of a theoretical research problem.This article obtains from the trademark rights value's constitution, in carries on the analysis to the trademark rights value influencing factor in the foundation, induces the influence trademark rights value the double factor, and launches the research by this, the construction trademark rights value assessment double factor model, is for the purpose in the greatest degree reducing the trademark rights value assessment risk, causes the appraisal result to be more reasonable. There are six chapter in this article.The first chapter is the introduction, key to the paper research background, the domestic and foreign research present situation has carried on the analysis, to paper research's aspects and so on goal, research content, research mentality and method, paper innovation and insufficiency has carried on the induction and the summary. The second to fifth chapters are the main body of the article.The second chapter has limited the trademark connotation, elaborated the trademark rights value formation and origin,departed the trademark rights value to origin value and use value, elaborated the influence factors of trademark rights value. The third chapter has analyzed the three kind of basic evaluation method of trademark rights evaluation.The forth chapter proposed the trademark rights evaluation double-factor model after analyzed the three kind of basic evaluation method and select the parameter reasonably of income method.This chapter has introduced the trademark rights value initial cost modification factor and the economic value modification factor, carries on the revision to the traditional income's method about trademark rights value evaluation result.The fifth chapter is a example for the model in the forth chapter, using the trademark rights appraisal case, elaborated the double factor appraisal model feasibility and the sixth chapter is the conclusion, summarized this article major point and the conclusion, and proposed the present must further study question.