Research On Value Assessment Of "sea To Dream" Of Trademark Right Pledge

With the development of the information age, knowledge products and other intangible property share in the wealth of society in an increasing proportion of transactions, intellectual property has become more and more frequent. Trademark as an important part of intellectual products, its role is not limited to play in the use value, the exchange value also can bring considerable benefits to the obligee. Such as through the tr. Such as through the trademark right pledge, not only can promote the use of trademark right, improving the economic value, but also can promote the enterprise financing, and thus bring more profit. The development of the socialist market economy, we need more and more capital investment, pledge as an important means of financing of enterprises favored, trademark right pledge with the transaction value assessment of pledge of growing gradually warming. But because of the uniqueness of the trademark rights of its own, different assessment agencies to assess the results tend to have larger gap. Therefore, the trademark right pledge value assessment method for reasonable choice, it is extremely important to.From the concept of trademark and trademark right pledge and trademark right pledge of evaluation of, in the original trademark right pledge value assessment method on the basis of analysis and comparison, summed up the shortcomings of traditional evaluation methods, and on this basis to improve the traditional income method, is mainly the use of grey prediction model to the discount rate in the income approach dynamically improves and the fuzzy comprehensive evaluation method is introduced to calculate the evaluation value correction coefficient, to the greatest extent reduce the risk of trademark right pledge value evaluation, and the evaluation results more accurate and reasonable. Finally, through the income method improved in "the sea to dream" trademark in case analysis, verify the rationality and scientificity of the method.