The Factors Analyzing On Market Entry Of Enterprise In Different Industry

It can ascend to 1990s that the research on market entry with the theory of industrial organization in China.Theoretical study about market entry mainly based on the analytical framework of "structure-conduct-performance",focusing on the market entry barriers.Based on summaring the research on barriers to market access and the experience of empirical research,an theoretical framework analyzing the influencing factors of market entry was formatted,which giving guid to determine the relationship and categories of influencing factors.In recent years,with the development of Econometrics and Statistics,empirical method is more and more getting close to reality,and statistical data becomes more and more comprehensive and systematic,a large number of empirical research based on panel data was taken abroad.This paper uses the stepwise regression method of statistical software SPSS16.0 to analyze the monthly panel data of three different industry from 2003 to 2006.These industries are Exploitation of oil,gas industry,Textile industry,and Food manufacturing industry,which are seleted as the significant and representative samples to do empirical research.The empirical research tests the correlativity between the number of enterprise and the influencing factors,which are classified as economical influencing factor,strategic action adopted by the incumbents and influence from international market.According to the comparative analysis of variables entered or removed,we can find out the difference of influencing factors of enterprise's market entry in the three different industries.This paper shows us that in oligarch competitive market,only the economical influencing factors which can influce government's directing economy worked.On the growth step of free market,strategic action adopted by the incumbents does not worth the candle.In monopolistic competitive market,each influencing fator is on its right way.With the development of China's market economic system, and the expanding of our foreign trade,effect of international market factors on market entry moreand more obvious.