The Motivation Study Of Changsha Residents' Travel To Taiwan

June 11,2008 to 14,should be invited ARATS,SEF Chairman Chiang Pin-kung,Taiwan visited the mainland,9-year interruption of two sessions a formal resumption of institutionalized consultations.On the 13th,signed by the leaders of two sessions "across the Taiwan Strait charter flights summary of the talks" and "Across the Taiwan Strait on the mainland residents to Taiwan tourism agreement",which marked the two sides on the liberalization of the mainland residents to Taiwan tourism official agreement.Realize the mainland residents to Taiwan tourism. Therefore,the mainland residents to Taiwan tourism is the common aspiration of the people on both sides is the trend of the times.In this context,this article Changsha residents choose to Taiwan tourism motivation for the study,analysis Changsha residents of Taiwan tourism motivation.This study mainly uses literature,questionnaire analysis,SPSS software,travel motives,such as data analysis of several methods; Changsha Taiwan residents conducted a survey of tourism motivation, analysis,and research.And extensive use of statistical methods for analysis of the data treatment and focus on various aspects of the intrinsic relationship between the characteristics discussed.And then to carry out problem analysis and proposed solutions.According to research findings,concluded that residents in Changsha tourists travel to Taiwan has a diversity of motives,the level of the development of sexual characteristics and also reflects the Changsha residents in Taiwan the main form of mass tourism,tourism development, innovation,advance awareness of inadequate. Survey showed that "Taiwan's famous natural landscape" and "Taiwan city scenery","Taiwan's historical sites," "Taiwan's customs," the four factors under investigation by the majority of tourists appreciated Changsha residents travel to Taiwan From tourist motives played a more obvious positive impact.Other travel options are also more or less motivated to be recognized by tourists.Combination of Changsha tourists travel to Taiwan residents' survey analysis can be motivated to know that at this stage,residents in Changsha,the number of Taiwan tourists are also major tourist type of tourists belonging to the general public,the Taiwan Tourism is the main motive for tours,sightseeing.Against such a background on the requirements of Taiwan's tourist attractions have not only an excellent natural or human landscape is also in line with the requirements of mass tourism has required the city scenery.Therefore,in the face of such residents in Changsha Taiwan tourism market,tourism enterprises need to fully understand the Changsha residents travel to Taiwan and take a series of measures,such as enhancement of Changsha Taiwan tourists to Taiwan's awareness of Taiwan's famous natural landscape,Taiwan cities scenery,historical sites in Taiwan,Taiwan's customs and so on to carry out vigorous publicity.Finally,the study summed up the article,made a number of strategies and recommendations;and pointed out the inadequacy of the study, residents of Changsha Taiwan Tourism motivation to do further study Prospect.