A Study Of The Tourism Products Portfolio Based On The Relationship Between Supply And Demand

As the emergence of the Experience Economy,tourists yearn for a maximization of the novel experience out of their trips. In this sense,how to cope with the paradox between product suppliers and tourists could never be negligible,especially under the condition of a prominent inconsistency in supply and demand of tourism market.Rather than a vicious rat-race in duplicating tourism products,a shift onto a combination of various products would be comparatively favorable—accordingly, that necessitates a typical pattern for the combination of tourism products.By means of questionnaire and in-depth interview,this article scours for data on the demand of tourism market in Hongjiang and Changsha,and develops a model for the combination of tourism products from specific analysis on data,which is obtained through various statistics methods like data mining,cluster,etc.In correspondence,it also sums up a scheme of product development for tourism suppliers,which derives from some relevant information via secondary source data and individual interview on managerial level.In order to strike a balance between tourist demand and profitability,this piece aims to sift out an optimum model out from three combination options.For the case of Hongjiang City, a best solution is concluded as the combination of ancient Qian-cheng City-state,Xue-feng Mountain,Tuo-kou and ancient Shang-cheng City-state.In this light,this piece could provide Hua-tian Group with valuable advices on the sequence of tourism product development,product positioning and operating a holistic image of regional tour.