The Research Of The Third-Party Sourcing Strategy Of UTC Promotion Products

As the marketing competition has turned from inter-enterprise competition to inter-supplying chain competition, sourcing has become a key source of profit. The basic principle of the supplying chain works on the permission that each relevant enterprise retains its major competitiveness, the win-win competition and cooperation can be gained by the specialization division. Since the 1990s, together with the refinement of the social division and the economic globalization, the third-party sourcing has gradually appeared and been accepted by a large number of enterprises. In some companies at home and abroad, a mature third-party sourcing model has been formed in many fields, especially in office equipment, promotion products, MRO production, etc. The third-party sourcing model has been recognized as a sourcing and supplying model that will help improve the major competitiveness of the enterprise, reduce cost and increase the flexibility of the supplying chain. Today and in the future, with the rapid development of the world economic and the information technology, the third-party supplying will get wildly application and considerable development. So it is very necessary to research and discuss the third-party sourcing model both in theory and in practice.As a big transnational corporation, the present promotion products sourcing is already far away from fulfill the demands of the supplying chain's development. In order to realize the competitive advantage, an efficient promotion products'sourcing strategy must be made to adapt it. In this paper, firstly, the concept of third-party sourcing is defined and its theoretical basis and the features are analyzed. Secondly, by the analysis to the present state and the problems of UTC's promotion products sourcing, the necessity of third-party sourcing of promotion products is expatiated. At last, the risks and the precautionary measure of third-party sourcing of UTC promotion products are analyzed. This paper is divided into 5 chapters. In the first chapter, the concept of third-party sourcing model and the legal nexus of each unit are defined. The economical theoretical basis of this model is analyzed. The process of the development of third-party sourcing is reviewed and the developing tendency of this model in the economic globalization background is pointed out.In the second chapter, start with the current situation of the sourcing of UTC promotion products, together with the present situation of the company's supplying chain, the reasons of its existence are profoundly analyzed. It came to the conclusion that UTC should apply the third-party sourcing strategy. And by the SWOT analysis to third-party sourcing of UTC promotion products, the necessity of applying this method is indicated.In the third chapter, the principles of choosing and evaluating the third-party sourcing company are analyzed in detail. The trial quantitative and operable choosing methods and the evaluating model are indicated.In the forth chapter, the supplying platform of the third-party sourcing of UTC promotion products is expounded. Based on e-commerce model, creatively using marketing idea, the supplying platform of e-commerce promotion products is put forward. Also, the functions, the composition and the operation methods of the platform are explicated. In the analysis to the daily management, via emphasizing the characteristics of the third-party sourcing model, the management schemes of quality control, logistics management and contract management are presented.In the fifth chapter, at first, the risk forming mechanism under this model is put forward, then, according to which analysis to risks of the third-party sourcing of UTC promotion products is presented, at last the prevention solutions are discussed.In this paper, combining theory with practice, the third-party sourcing strategy of UTC promotion products is discussed. Hope that this paper could provide some references for the enterprises which have the similar problems with UTC.