Analysis On Critical Success Factors For Nigerian Brewery Business

This research paper intends to make a study on the success of Nigerian businesses.This includes how businesses are designed differently for success. It focuses on Nigeria as the targeted country and Nigerian Brewery as the selected business.Nigerian Breweries Plc is the largest brewing company in Nigeria.The company offers larger,stout,non-alcoholic malt drinks,and soft drinks.The company was incorporated in 1946,and it is a subsidiary of Heineken N.V.which is one of the largest brewery producers in world with head quarters located in Amsterdam.The research makes a case and examines brewery production from Eastern and Western regions in order to develop the Nigerian Brewery into world competitive market like its partner Heineken.The two companies that are examined and compared from East and West are Yanjing Beer(China)and Samuel Adam(USA).There is intense discussion about the business overview of brewery in China and in United States,which looks at the strategies and the tactics use by each company to get market and efficiently meet its demands.This allows me to see what is missing in Nigeria and develop a strategy to get it.After reviewing the two successful companies from different countries,a systematic way of developing the Nigerian Brewery through a process called and indigenous product business is designed.This is simply a way of making a product business that originates from its locality.Finally,I use SWOT analyses which revealed the strength and weakness of each firm,major issue facing the firms,opportunities and threats that are facing them.I use this finding to and compare it with Nigerian Brewery and see what is missing in there business.Most of the outcome shows lack of market base as Nigerian Brewery products are too foreign.The performance of Nigerian Brewery business is disrupted due to lack of indignity and attachment of its product to customers.I use design theory to support my findings of an indigenous product business is needed.In conclusion,the succession of Nigerian Brewery business depends on indignity of its product business due to many aspects.This new indigenous product will have more market and generate revenue for the business to be more competitive in the world.The design theory fully supports this statement.