Research On The On-line Training Websites Marketing Model Base On Word-of-Mouth Marketing

The thesis' basic theory is Marketing and Communication.Firstly the writer decide to take on-line training websites as the object of study,then focus on the analysis of the marketing mode of websites and the Word-of-Mouth Marketing.The purpose of the thesis is to build a Word-of-Mouth Marketing Mode,which is controllable,measurable and easy to understand and accept by users.In the end,we will apply the marketing mode to the marketing of a property management on-line training websites.The thesis makes up the deficiency of the study on the on-line training websites marketing,using a word-of-mouth marketing mode.The writer is studying on the marketing mode combining traditional word-of-mouth with internet word-of-mouth.The writer make detailed design and analysis to the mode,then use an example to apply it.The creative point of the thesis is to break through the application of physical product and find an effective methods for the virtual product word-of-mouth marketing,and build a word-of-mouth mode which is suitable for the site promotion especially for the on-line training site.