Study On Marketing Strategies Of Agricultural Products In Shanxi

After China's accession to WTO,agriculture in Shanxi province at the same time faces the products competition and challenges of domestic developed agricultural provinces and developed export agricultural counties in the world. Shanxi agricultural products should take the initiative to adapt to the new international and domestic situations,exert the comparative advantages,and actively participate in international division,through which can obtain benefits,and thereby improve the income of the agriculture and farmers. In order to breakthrough development,Shanxi agriculture should fully exert its own comparative advantages, and marketing is the key point. In this paper,through an analysis of current situation of Shanxi agricultural products and existing problems in marketing and comparative analysis of the advantages and disadvantages of agricultural products marketing in Shanxi Province,it establishes the selection and positioning of industry advantages and products of Shanxi Agriculture, finally form the market-oriented marketing concept, and strengthen the agricultural market research and prediction. It is necessary to change the functions of the Government in agricultural marketing, and take active marketing strategies in Shanxi such as green marketing of agricultural products. The study includes four parts. The research methods are mainly data comparative analysis,theoretical research and empirical analysis combined, and comparison with the causal analysis. The structure arrangement of the article is accordance with logical thinking including raising questions,analyzing and solving the problems. Part 1 introduces basic concepts on agriculture and agricultural marketing in Shanxi province. Part 2 analyzes the current marketing of Shanxi agricultural products,such as marketing channels, green marketing,rural brokers and internationalized marketing,and so on. Part 3 analysizes the problems existing in the marketing of Shanxi agricultural products,such as the construction of marketing channels,product strategy,green marketing and internationalized marketing. Part 4 is about the analysis in advantages of Shanxi agricultural marketing,which identify the advantages of agriculture and agricultural products in Shanxi Province and makes analysis in supply and demand of agricultural products and the current state of major agricultural products and conducts the necessarily comparative analysis,in order to determine the Marketing direction of Product. Part 5 is marketing strategies of Shanxi agricultural products. It carries out a thorough analysis and research on marketing strategies of Shanxi agricultural products which can solve above-mentioned problems.The innovation of the thesis is to take analysis in the current state of Shanxi agricultural production and marketing,summarize the marketing characteristics of the products,make research on marketing environment of modern agricultural products and analyze the advantages and disadvantages of agricultural products in Shanxi, then provide a series of recommendations for the marketing of agricultural products in Shanxi Province.