| In the course of the market competition,technical standard competition has become the main point of the competition between enterprises superseding product,technology and brand.It has also been the one of new characteristics of market competition that taking part in technical standard competition,and one of the most important way of the foundation of enterprise core-competitiveness.Most of the foreign leading companies have put the technical standard competition as one of the basic competitive strategies,which form the core-competitiveness that can' t achieve by other means.But because of the lag of our technical standard administration and strategy,our enterprises are in the disadvantageous position of international competition.Technical standards have become the one of the most serious bottlenecks of the development of our enterprise and our industry.This paper is base on the problem.Commencing with basic theory,the paper presents the definition,character,function and sort of standard and technical standard at the beginning,and analyses the functionary interaction between the technical standard and technical innovation.It shows that public standards have a positive effect on the technical innovation,and private standards have kinds of negative effect on the technical innovation,especially the close private standards.Then the paper sets forth and analyses some typical cases of technical standard competition,concluding the model of the technical standard competition process.The process of the technical standard competition can drops into three phases,formatting phase,competing phase and solidifying phase. And the most furious and important phases is the competing phase,which involves the establishment of market positive feedback loop that is the key of success of technical standard competition.On the base of the profound cognition,the paper enters into application advice.After analyzing the status quo of enterprise technical standard competition of our country,the paper sorts our company into three parts,technical leading company,market crevice company and technical following company, and provides suitable technical standard competition strategy respectively... |
