Strategy Of The Macau's Chinese Gaming Company

From the prospect of serving the successful implementation of "The Two Systems in One Country" in Macau,using the Comparative Studies,the Research inspects the development of Gaming Industry in USA and Macau,the different gaming development patterns of two places,and the different Companies' Strategies and Operation Managements of Sociedade de Jogos de Macau(SJM) and Las vegas Sands(Macau),which are given birth by these two different gaming development patterns.From the macroscopical angle of view,guided by the development law of the Gaming Industry of Macau,the study inspects the development problem of Macau's Chinese gaming company,offers a way of analyzing and researching the development strategy of Chinese gaming company.The study suggests the Special Administrative Region Government of Macau to become the major holder of the Chinese gaming companies through the stock market by taking the advantage of the downturn of stock price causing by the Financial Tsunami,and then to focus the aim of Chinese gaming company on being a hotel,gaming,and resort development company,using the modern enterprise system to run the Chinese gaming company,and the stock right stimulation.Hoping the study can do some help to the development of the strategy of Macau's Chinese gaming company.