| As the fast improvement of electric payment environment and increase of peoples' income,credit card,the convenient payment and consumer finance instrument,has got universal applications in China.Because of widely use in daily life and record of credit,credit card is important for issuing bank to analyze customers and sell more to them.So credit card has become the key of many big banks' strategy of turning from wholesale business to individual business.This thesis introduces credit card business and the competitive status of ICBC(the Industrial and Commercial Bank of China) credit card business,then put forward the development targets.Using PEST,Porter's Five-Force Model and SWOT,it analyzes the external and internal environments of ICBC credit card,then provides related strategies for ICBC to take its advantages and avoid disadvantages in credit card business.With strategy theory and the writer's experiences and knowledges in credit card business,this thesis studies the problems of ICBC credit card business in various fields,and provides related development suggestions. |
