How Experience Marketing Affect Brand In IKEA

In the 21^st century, more and more corporate and agencies begin to turn to consumer insights instead of focusing on manufacture and sales, because they realize that the determine factor of marketing and profit is no longer themselves. In the world of diversity, consumers are tending to a certain specific group, in which their complexity and personality manifest. Facing these new characteristics, how to find a feasible marketing strategy to reform traditional promotions and consumer impressions is an urge. At the beginning of this century, the author of "the 3^rd waves" predicted experience economy would replace the commodity economy and become the new standard in the world. In this essay, we can feel the value of experience economy from the typical case: the global biggest furniture chains IKEA. As a Sweden brand, IKEA applies experience mode to its daily marketing and service, for which consumers react actively. We can analyze how experience marketing strategy affected consumer feelings and moods, while attract them to join the platform and build brand recognition. It's estimated that experience marketing is a prospective choice to many agencies and companies, with which they can realize a great and meaningful turning point.