A Study On The Exploitation Of Domestic Large Theme Tourism Performing Art

In recent years,with the rapid development of domestic tourism and enhancement of people's recreational consciousness,the market of tourism performing art has appeared driving development situation and favorable developing foreground.There is brand-new and complexion in scale and level of performing art, operation of capital and development of professionals.As the combination of tourism industry and culture industry,the tourism performing art industry has special characteristics of development and important effects.Tourism performing art, particular for large theme tourism performing art,plays a very important role in enhancing culture and image of tourism destination,increasing varieties of tourism products,satisfying tourists with all kinds requirement of culture,advancing economical and social benefits of the destination,as well as boosting the further development of cultural performing market and organizations.So the tourism performing art has been valued by domestic governments,enterprises and researchers.Nowadays,there is definite development scale of tourism performing art in China,which has appeared numerical high quality products in many provinces and large cities.Whereas,it is not processing so well as the people's expectation,in fact lots of products are failing because of various reasons.Confronting with the jumped-up tourism products and present developing situation,it is very important for acquainting the whole development characteristics of domestic tourism performing art and searching development rules from academic perspective.In the thesis,on the basis with concluding the development for domestic market of tourism performing art and concerned theories,the author analyzes and sums up the experience of all kinds successful examples in order to put forward to exploitation measures.Five parts are included in the thesis.The first part is introduction,which covers the study backgrounds,content and methods,and reviews on studies of domestic tourism performing art.At the same time,the author brings forward the emphasis of the thesis,summarizes the concerned theories,introduces the development backgrounds and situations of tourism performing art,and generalizes the types and traits of the large theme tourism performing art.The second and the third part mainly discuss the methods of product design and the patterns of marketing operation through the analysis of typical and successful instances in kinds of domestic large theme tourism performing art.In the fourth part,combining and managing the attention-experience economy theory,sustainable development theory etc,the author points out the ways of product exploitation,which can provide theory basis for further development in future.The last part is the summary.The author summarizes the main viewpoint and content of this thesis,advancing the insufficiency in study and defining the emphasis for further research.