Study On Marketing Program Design For GALAXY FUTURES CO., LTD

With the deepening of reform of opening-up of Chinese capital market, especially futures market experience rapid growth, futures market is becoming a substantial part of Chinese financial market.As the rapid growth of Chinese futures market, more and more problems relate to marketing and operation emerged from the horizon. How to keep a lasting, stable and healthy development is the priority of most of futures firms, and it is, in my view depends on structure and execution of the optimal marketing model, in another word, model structure and channeling are key factors for futures companies growth. Futures companies have to be better equipped with advanced products in order to cope with intense competition. Galaxy Futures was incorporated in the year 2005, the company enjoy fast growth in a limited period of time, however, due to the limited understanding of strategic marketing and lack of management skills, the company struggle to position itself in the right market place, it will negative impact on company's future growth.In the paper, Galaxy Futures for the study, the comprehensive use of literature, statistics, analysis of case law, summing up the experience of law, to take qualitative and quantitative analysis of the means of the Galaxy Futures claims risk for the status quo analysis and evaluation, found that claims the existence of risk management. At home and abroad learn from the advanced enterprise risk management concepts and techniques, combined with Galaxy Futures of the current operation through the clear risk management claims the guiding ideology and goals, perfect the risk management organization structure, building a risk management mechanism for settlement of claims, improve the level of internal evaluation systems as Galaxy Futures claims risk management measures, combined with the specific actual situation of the company, made the appropriate security strategy and implementation plan.