The Research On The Design And Promotion Of The Structural Financial Products Of X Company In Shanghai And Shenzhen 300 Stock Index Futures

Since the reform and opening up,China has experienced 30 years of rapid development,the majority of people in the process of economic development,has gained a lot of benefits and accumulated considerable wealth.With the continuous accumulation of wealth,the financial awareness of our residents is constantly enhanced,thus the demand for financial products and related services as well as economic development is increasingly strong.Domestic financial institutions to actively seize the market,the share of financial markets.All kinds of financial products continue to emerge,the market competition is becoming increasingly fierce.According to Wind data statistics,domestic financial products in 2014 increased by 29.53%in 2013,a total of up to 60000 kinds of financial products plan to raise funds 92.53 yuan.In this context,how to stand out from the many financial products,investors favor,X company is the development of financial products market has always been concerned about and research direction.X company as a new financial products market,in the face of many powerful competitors and a wide variety of competitive category,is indeed facing a huge challenge.This paper is X company in the field of structured financial products,the enterprise from the design and development of financial products design and marketing strategy formulation as an organic whole development of the Shanghai and Shenzhen 300 stock index futures structural financial products segment.The article from the Shanghai and Shenzhen 300 stock index futures market structure,the selection of the structure of the Shanghai and Shenzhen 300 stock index futures,the development of structural financial products and marketing promotion work of the theory and strategy as a reference,the focus on the X company to use the above theory and strategy to carry out product development and marketing promotion work of ideas and initiatives.Through the case of X company,to do a good job in the development of structured financial products,not only the theory and strategy to be appropriate,but also from the beginning of the design and development of financial products and market demand.The development of structured financial products market segments must be positive to the market closer,closely focus on the customer,firmly oriented towards the market,this design R&D and marketing in close connection with the market development strategy,in order to in the actual marketing work reached mora,twice the result with half the effort.This to X company,not only helps to improve the financial products design and marketing level,enhance the comprehensive competitiveness,but also to form a financial product reserves,marketing strategy reserves,but also has a strong practical significance and strategic significance.At the same time,this paper has a certain reference value for other financial institutions and scholars to carry out the design of structural financial products and market development.