Taobao Online Auction Mechanism And Auction System Design

With the development of Internet economy, the online auction is exactly in the ascendant. Its commercial potentiality waits to explore, especially in China, and its development's space is still very enormous. The online auction is own through becoming the field with the fastest developing speed in e-commerce. Auction theory and practice cause a lot of management house, economist, and computer application technology concern of researcher too on the net. At home, the online auction has just started, auction, obtain employment circle and theory circle need one intact one, auctioning theory to auction trade mode go on, guide on the net on the net ripe badly.Taobao is a domestic biggest auction website to wash the treasure network. It also have enormous turnover, trade quantity, abundant trade variety, and offered sufficient resource and platform for studying the problem of the online auction price. It is actually few but especially study achievements of washing the conclusion price of treasure pointedly around China's online auction prices, and can not offer the sufficient theory supporting and positive constructive suggestion for development of the online auction of China. This paper studies the basic principle of auction theory, analysis business mode and its benefits, and discusses the relevance of the transaction cost to both parties of the online auction. The paper has designed Taobao English auction mechanism and open-cry auction mechanism. Finally, we also give some examples for application.Through analyzing the business mode, Taobao online auction mechanism and online auction system designing, this paper will promote the circle of theory of our country and overall understanding to system of this e-commerce of online auction of the practice circle, and offer the theoretical foundation and operation guide for better and more normal development of e-commerce of our country of promotion.