| Encouragement is the core enterprise human resources management, seize the right of employees' non-material incentive "demand, the effective use of" zero "cost of non-material incentive measures to arouse the enthusiasm of the employees and the company is developing creative problem to be solved.Based on the analysis of non-material theory on the basis of evaluation, the theoretical analysis and empirical research method of combining the key research the company employees incentive scheme of non-material design and application. First, the company employees incentive situation, lack of necessary non-material incentive, The staff professional development of complete planning, Lack of targeted and difference of non-material incentive measures is the company employees incentive exists problems. Secondly, according to potter ERG design theory, through questionnaire analysis was obtained with different gender, age, record of formal schooling, the nature of the work of the whole staff need features: the relationship between the strongest, the second is to survive, the weak growth needs, Male employees to participate in the management of the need of high, Below 30 employees in respected, get the appreciation and reuse, achievement, further training, good interpersonal relationship needs higher, Educated staff to "achievement" need high, Management staff and technical staff to the highest need relationships. Finally, according to the material incentive in certain conditions, the effective use of "zero cost of non-material incentive mode, in order to meet the need for employee relations, employees and growth needs to survive, establish non-material incentive, auxiliary material incentive, design of incentive mechanism of the industrial company non-material incentive scheme, formulate the corresponding non-material incentive measures and implementation patterns.This is the company employees non-material incentive provides theoretical basis and the concrete implementation guidelines. For the better development of internal potential employees, arouse the enthusiasm of the employees and the innovation ability has the positive role. |