Marketing Strategy For Diamond Card Of China Construction Bank

According to the practical experience of foreign countries through long periods, bankcards belong to the thick-profit product, which can make big and potential profit to the financial organizations. Bankcards will surely become the focus of the competitions among banks. Comparing to the developed countries, such as America and Japan, the bankcard industry of our nation is still on the initial stage. However, it is developing rapidly in recent years. It is not only a theoretical problem but also a practical problem.Credit Card Center of China Construction Bank is a financial organization professionally engaging in t he management of bankcards, after more than ten years, it greatly develops the bankcard transaction, and it has became it's styles step by step. At last year, the China Construction Bank has proved a new product -the diamond card, it gives the card master five million Yuan bank rate. Based on plenty of economical theories the paper analyzes the development circumstances of the bankcard industry in our country comprehensively Then, it analyzes the competition of China's bankcard industry and indicates the advantage, disadvantage, opportunity and threat of Diamond Card of China Construction Bank by applying SWOT analytical method. Study brand marketing strategy, price marketing strategy, and place marketing strategy, integrated marketing strategy and some amelioration measure of Diamond Card of China Construction Bank.This text will study the diamond card, seek the problems existing in the organization, explore the market opportunity and the potential capability, and also make choices and constitutes effective and efficient marketing strategies with many advices in purpose of ensuring the strategy's successful implementation for the diamond card; for promoting the whole competition ability of the state's bank card industry, propose the suggestions of effectiveness.