Agricultural Bank Of China Credit Card Marketing Strategy Research

Since 2000 more and more commercial bank focuse on the credit card market. Big background here under, the Agricultural bank of China established the Credit Card Center department organization lately, being responsible for the development, marketing of the whole credit card product a duty. But didn't have already expanded a market to ground, but didn't follow to use traditional marketing mode of the bank business according to the characteristics of credit card on the business marketing, develop continuously along with the business, exposing an a lot of problems gradually.This text introduced credit card to wait development, characteristics and risk control procedure of financial electronics product first, elaborating the related theories knowledge of the market marketing, passing etc. is to the environment characteristic of Agriculture bank of China credit card business in the state of analysis, carry on an evaluation to the existing market marketing mechanism, point out existence irregularity. Secondly, author according to the product characteristics of credit card, make use of modern theories knowledge of the market marketing, draw up a new market marketing a project, and make use of the method of substantial evidence as to it's win of process reformation the project carry on a comprehensive evaluation. End, the synopsis introduced an implement the integration of the marketing project.