The Research Of Marketing Strategy Of Longqiao College Of Lanzhou Commercial College

Under the development of the market economy, we can not avoid the problem of market-oriented. Nowadays, our higher education is facing fierce competition, so each college or university of all levels must face market, and try to exist and develop in such a fierce competition. The private college which play a very important role must take part in this fierce competition, and try to strengthen its own ability and gain the power for development.Facing fierce competition, Longqiao College, located in Lanzhou city of Gansu province, must try to deal with the following problem: how to overcome the disadvantage in the course of its development; how to make full use of flexible running system and its advantages of the system; how to gain the initiation in the competition and play an important role in education field.The essay adopts the brand theory and method of marketing and theory of marketing combination, and combines the management theory of advanced education, through the analysis of environment which Longqiao College is facing, to make the research and discussion of establishment of brand ,marketing strategy and the present marketing condition of Longqiao College. The methodology of investigation and analysis are used in this essay, so that some effective brand establishment strategies and marketing combination strategies can be put forward, all of these can be a reference for Longhqiao College to make its plan for development.