The Establishment And Implementation Of Marketing Strategy Of Solar Brand In TIMES Watch Co.,Ltd.under MG Environment From 2016 To 2018

Management Game(Abbr.MG),is a management training course to simulate enterprise operation firstly driven by Carnegie Mellon University.After many years’ operation and communication among international universities,MG has become a super high-qualitied management education course.The course based on computer and internetionl technology,involve attendees to participate in simulated executive of wrist watch companies under MG virtual environment for 3 years.According to the establishment of whole strategy(incl.marketing,production,finance etc.)and implementation,to achive target of increasing management ability of attendees.TIMES,a wrist watch company which is virtually operated under MG environment is charged by five MBA students who enrolled Northeastern University in 2013.In this operation team,the five students take TIMES overall management business like general strategy,finance marketing and production as roles of CEO,CFO,CMO1,COM2 and COO.The author in this project is CM02 who is in charge of the Solar brand production which is high-end production,and take 3-year international competition in retail marketing in Japan,Maxco,China,UK,Germany and USA.Based on three years’ of marketing operation of Solar brand production,this thesis arised with relative theories and the introduction of TIMES company,and analysis outside and inside environment,and discusses about strategty planning,implemention and adjustment,finally sum up to suggestions about future marketing develpment and strategy.